Archive for April 17th, 2013

Consumers Are Increasingly Relying On Search Engines To Find Products

Search engines

eCommerce sales topped $200 billion in 2011. The bottom line is that consumers are increasingly turning to the internet to find and purchase the products and services that they need. The use of mobile devices is further driving an increase in these kinds of consumer behaviors: 64 percent of smartphone owners shop online using their mobile devices. Therefore, in today’s world internet marketing, also known as online marketing, is absolutely essential

SEO, or search engine optimization is particularly important. Especially considering that the search engine industry is worth approximately $16 billion USDDid you know that about 100 billion searches are preformed each and every month using search engines? Or that the vast majority of internet users’ online experiences begin with a visit to search engines? Consumers, increasingly, are turning to search engines to find the products and services that they need online. However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Furthermore, it is also essential that a website appear in organic rankings as opposed to sponsored results: Approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead. Therefore, the higher a website appears in search engine results pages, such as Google rankings, the more likely a consumer is to visit that website.

However, if your company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsourcing SEO to an SEO service company or an SEO service firm. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider Seo reseller plans. Reselling SEO using an SEO company is a great option, providing you with access to high quality, expert SEO search engines. If you’re interested in resell seo you might want to look into different private label SEOs, such as White label seo, which offer various options for resell SEO programs. Overall, search engines are a ubiquitous part of the modern world. Make sure you have a solid SEO and search engine marketing plan in place.

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